REDEFINING WHAT'S REALLY AMAZING, INCREDIBLY.
After getting destroyed by Home Depot's entry into the Baltimore market, Hechinger was able to draw the line, at least for a couple of years, in the Washington, DC, market. The first campaign to make a serious impact promoted their first sale in 40 years, as something that doesn't happen often. Obviously this is an execution you can only do once. So we followed that campaign up with a campaign that was all about the amazingness of the prices, in comparison to other things that were outlandishly amazing. This spot used the unlikely event of a flying pig.